The global fight against counterfeit products is complex and extremely time-consuming. In doing so, many companies and organizations still rely on manual processes and outdated methods to address intellectual property (IP) infringements. This not only causes delays, but also increases the risk of errors. Counterfeiters are becoming increasingly innovative, and traditional approaches fall short in the speed and scale at which action needs to be taken.
Capisoft saw this challenge as an opportunity to transform the industry. By deploying advanced technologies such as AI and automated systems, we help organizations such as React to renew their processes and take action against breaches with much greater strength. Our solutions ensure that brand IP protection, both online and offline, is faster, more accurate and more efficient.
Ocean: Efficiency and Innovation in Brand IP Protection
React, a reliable partner in the fight against counterfeit products for over 30 years, faced the challenge of taking their approach to the next level. Capisoft has a complete automated platform built that fully optimizes their fight against brand IP breaches, both online and offline.
Integrated Collaboration Portal
Capisoft developed a customized cooperation portal that connects all departments within React. This portal enables teams to exchange information faster and more efficiently and work together to detect breaches. The new intelligence system gives React's enforcement team the ability to analyze and respond to threats in real-time. This allows React to act much more effectively against counterfeits.
Automatic Crawlers and AI Detection
One of the system's most innovative features is the use of automatic crawlers that continuously scan thousands of websites for counterfeit products. These crawlers identify potential brand IP breaches, then the AI-driven technology analyses the data to determine whether counterfeiting has actually occurred. This advanced system significantly reduces the workload for React employees because the AI takes on the first screening. This way, they can focus on the more complex and strategic issues.
Secure Communication Platform and Scalable Database
Capisoft also has a secure communication platform set up for React so that they can work securely with brands and other external partners. Confidential information can be shared risk-free, which is essential in the fight against counterfeiting. The scalable database within the system is able to manage billions of data points collected by the crawlers, giving React quick and easy access to all relevant data for their operations.
Results: React Continues to Leading the Brand Protection Industry
Thanks to the solutions developed by Capisoft, React can now act faster, more efficiently and on a larger scale against counterfeit products. The automation system, AI-driven detection, and secure communication platform have completely transformed how React detects and addresses breaches around the world.
With these technologies, React remains a global leader in the anti-counterfeit sector, enhanced by Capisoft's innovative solutions that enable them to scale up and respond faster in an increasingly complex playing field.
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