How it works
Engage is Capisoft's own product: a loop that collects market signals, turns them into ad angles and creatives, and learns from what performs.
The challenge
Marketing teams react to competitors and trends weeks late, because reading the market by hand takes longer than the market takes to move.
What we built
Market intelligence
Scrapers follow competitor ads, Google Trends, LinkedIn and reviews, with AI share-of-voice tracking.
AI analysis and creatives
Ads are classified and analysed, and new angles and posters are generated from what the market shows.
A mobile companion
An iOS app with a share extension, so anything seen on the go goes straight into Engage.
One run for McDonald's
The brief: get more people in the Netherlands to order through the McDonald's app. Engage read the market first: the ads of Burger King, Popeyes, Taco Bell, Wingstop and other chains, the formats doing well on social right now, and McDonald's own current ads and house style.
From that it wrote the concepts and made the ads. Each image was checked against a list of how things really look in the Netherlands, from the size of a sauce sachet to an everyday Dutch hatchback, so nothing reads as generated.
- 112
- competitor ads read and taken apart
- 13
- ad concepts, from a group chat to a personality test
- 18
- finished ads in McDonald's own style
Want something like this for your organisation?
Tell us what you have in mind, in your own words. We ask a few questions and shape a first concept with you.
The results
Marketing teams plan from what the market is doing this week, not what it did last quarter.