The story of WOOF+
Capisoft built the software around WOOF+'s Shopify store: the storefront, the operations behind it and AI tools that stay within what the brand may say.
The challenge
A fast-growing direct-to-consumer brand needed more than a shop: referrals, subscriptions, compliant product advice and content in many languages.
What we built
Storefront and referrals
A custom storefront, referral credits with fraud checks, subscriptions and fulfilment tracking.
VetAI assistant
Answers product questions only from a compliance-checked set of sources.
Knowledge studio
A multilingual article studio in fourteen languages, with drafting from Claude through an MCP server.
One inbox
Messages from chat, Instagram and email in one place, with win-back flows for lapsed customers.
Want something like this for your organisation?
Tell us what you have in mind, in your own words. We ask a few questions and shape a first concept with you.
The results
WOOF+ runs its shop, content and customer care on software built around how the brand works.