“With their smart NFC technology, we now effortlessly gather deeper, more authentic customer insights.”
The story of L'Oréal Paris
Capisoft worked with L'Oréal Paris on NFC tags that link to a branded website: one tap with a phone, and the customer can give feedback or leave a review.
The challenge
Collecting customer feedback in retail is cumbersome, and every extra step means fewer people leave a review.
What we built
NFC tags linked to the web
Each tag opens a page in L'Oréal's own branding, so feedback takes seconds and feels part of the brand.
Google Reviews integration
Customers can post a Google review directly from the tag, which lowers the threshold to leave one.
The setup app
An app for L'Oréal teams to set up and manage the tags per location.
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The results
More reviews, collected faster, and a direct line between L'Oréal and its customers.
“With their smart NFC technology, we now effortlessly gather deeper, more authentic customer insights. Capisoft understands exactly what brands need: simplicity, speed and true connection.”